DELICIOUS
A little less serious.
A lot more delicious.
Small digital toys.
Completely unnecessary joy.
Internet experiments.
Made for the fun of it.
A taste of the possibilities
Perfectly
pointless.
A rock that does nothing. A line that goes nowhere. A certificate for absolutely nothing.
Some things don’t need a reason.
Certificate
of Nothing
absolutely nothing happened.
A possible future toy
Digital
Rock.
All the excitement of a rock.
Now on the internet.
No notifications. No upgrades. No life-changing features. Just a little digital rock to call your own.
Try it. Expectations optional.
A few examples from our 100 ideas.
Our first 20 experiments are still being chosen.
Life is serious enough.
Not everything
needs to be
the next big thing.
Sometimes, it can just
be a good little thing.
In Japan, “oishii” means delicious. In comedy, it’s also that unexpectedly good moment. The lucky twist. The bit everyone laughs about.
That’s what we’re here for. A tiny moment of joy on an internet that takes itself a little too seriously.
We laugh together. Never at someone’s expense.
The experiment
You bring
the “why not?”
We bring the ridiculous ideas.
Together, we find the ones worth making.
- 01
First, a little curiosity.
We’re choosing 20 concepts from 100 delightfully unnecessary ideas.
- 02
Then, a show of hands.
When experiments open, WANT and sharing will help us see what people actually want. No payment. No obligation.
- 03
Maybe, a real little thing.
Ideas that reach their target go through a development review. Only then do we decide what to build.
Make room for a little nonsense.